Privacy Policy
Happy Teeth PC d/b/a Atlanta Dental Team Snellville
1. Introduction
Happy Teeth PC, doing business as Atlanta Dental Team Snellville ("we," "us," or "our") is committed to protecting the privacy of our patients and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, call our office, or receive dental services at our Snellville location.
By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of our website and services.
2. Information We Collect
2.1 Information You Provide Directly
- Contact information: name, phone number, email address, mailing address
- Appointment details: requested dates, times, and reasons for visit
- Insurance information: insurance provider, plan ID, group number
- Health information: dental and medical history, current medications, allergies, treatment records
- Payment information: billing address, payment method details (processed securely through third-party payment processors)
2.2 Information Collected Automatically
- Device information: browser type, operating system, screen resolution
- Usage data: pages visited, time spent on pages, click patterns
- Location data: approximate geographic location based on IP address
- Cookies and tracking technologies: we use cookies, pixels, and similar technologies to improve website functionality and analyze usage patterns
2.3 Information From Third Parties
- Google Ads and analytics: advertising interaction data, search terms that led you to our site
- Call tracking services: call duration, caller ID (when available), call recordings for quality assurance
- Insurance verification services: eligibility and benefits information
3. How We Use Your Information
We use the information we collect to:
- Schedule and manage dental appointments
- Provide dental care and treatment
- Process payments and insurance claims
- Communicate with you about your appointments, treatment plans, and account
- Send appointment reminders via phone, text, or email
- Respond to your inquiries and requests
- Improve our website, services, and patient experience
- Comply with legal and regulatory requirements
- Measure the effectiveness of our advertising campaigns
4. How We Share Your Information
We do not sell your personal information. We may share your information with:
- Healthcare providers: specialists, laboratories, or other providers involved in your care
- Insurance companies: to process claims and verify coverage
- Service providers: companies that help us operate our practice, including appointment scheduling software, payment processors, IT support, and marketing platforms
- Legal authorities: when required by law, court order, or to protect our legal rights
- Business transfers: in the event of a merger, acquisition, or sale of practice assets
5. HIPAA Compliance
As a dental practice, we are subject to the Health Insurance Portability and Accountability Act (HIPAA). Your protected health information (PHI) is handled in accordance with HIPAA regulations and our Notice of Privacy Practices, which is available at our office.
Key rights under HIPAA include:
- The right to access your health records
- The right to request corrections to your health records
- The right to know how your health information has been shared
- The right to request restrictions on certain uses and disclosures
- The right to receive a copy of our Notice of Privacy Practices
To exercise any of these rights, contact our office at (770) 985-1050.
6. Cookies and Tracking Technologies
Our website uses the following tracking technologies:
- Google Analytics: analyzes website traffic and user behavior
- Call tracking: measures calls generated from our website and advertising
You can control cookies through your browser settings. Disabling cookies may affect website functionality.
7. SMS and Text Messaging Communications
When you provide your mobile phone number to Atlanta Dental Team Snellville, through our website, by phone, in person, or through any of our forms, you consent to receive text messages (SMS) from us related to your interest in our services. Messages may include appointment scheduling, confirmations, reminders, follow-ups, responses to inquiries, treatment-related information, promotional offers, and practice updates.
Message frequency varies. You may receive recurring messages based on your interaction with us.
Message and data rates may apply depending on your wireless carrier and plan.
To opt out at any time, reply STOP to any text message you receive from us. You will receive a confirmation message and will not receive further SMS messages from us, except as needed to confirm your opt-out.
For help, reply HELP to any message, or contact us at (770) 985-1050.
Privacy of your SMS information: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing related to text messaging consent is limited to subcontractors that support the SMS service (such as our messaging platform provider), and these subcontractors are prohibited from using your information for their own marketing purposes.
Opting out of SMS messages does not affect your ability to receive communications from us by other means (phone, email, mail).
8. Call Recording and AI Receptionist
Calls to our office may be answered by an AI receptionist service outside of business hours. These calls may be recorded for quality assurance and training purposes. By calling our office, you consent to the recording of your call. Call recordings are stored securely and access is limited to authorized personnel.
9. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information, including:
- Encrypted data transmission (SSL/TLS) on our website
- Secure storage of patient records in compliance with HIPAA requirements
- Access controls limiting employee access to personal information on a need-to-know basis
- Regular security assessments and updates
While we strive to protect your information, no method of transmission over the internet or electronic storage is completely secure.
10. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including:
- Patient health records: retained in accordance with Georgia state law (minimum 10 years for adults)
- Financial records: retained as required by tax and accounting regulations
- Website analytics data: retained for up to 26 months
- Marketing data: retained until you opt out or request deletion
11. Your Rights and Choices
Depending on your location and applicable law, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information (subject to legal retention requirements)
- Opt out of marketing communications
- Opt out of SMS marketing communications by replying STOP to any text message
- Opt out of certain tracking and analytics
To exercise any of these rights, contact us at (770) 985-1050 or email [email protected].
12. Children's Privacy
Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 through our website. If you believe we have collected information from a child under 13, please contact us immediately so we can delete the information.
We do treat pediatric dental patients. Health information for minor patients is managed in accordance with HIPAA and Georgia state law, with parental or guardian consent.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.
14. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
Happy Teeth PC d/b/a Atlanta Dental Team Snellville